Elections and the Markets: The $8 Billion Media Blitz
Every four years, Americans take a few minutes out of their day to choose the next President of the United States. Voting is a simple, uncomplicated act—but the months preceding it are anything but. After all, before we vote, we first have to endure the dreaded “campaign season.” From endless televised debates to the plethora of signs on our neighbors’ lawns, “politics” becomes the order of the day.